MG Motor
MG Motor India has always had a sonic identity. However, when they planned to launch Windsor with a positioning of 'Live Business Class', they wanted their Sonic Assets to also ooze the premiumness that was needed for the communication..
Give Your Brand a Voice with Audio Logo Design
Sonic branding is the strategic use of sound to create a unique audio identity for your brand. It reflects your values, connects with your audience emotionally, and enhances recognition across all touchpoints.
The World is Changing, and Your Brand Needs to Keep Up
With the rapid growth of voice-first platforms and audio content, your brand needs more than visuals to stay relevant. A powerful sonic logo or audio brand logo is no longer optional—it’s essential.
Voice Search Growth
Voice Search Growth: 27% of the global population uses voice search on mobile devices. This number is a staggering 60% in Indian Context.
Podcast Explosion
Over 450 million people listened to podcasts in 2023, with numbers expected to reach 619 million by 2026.
Visual Overload
Consumers encounter over 5,000 ads daily—sound helps your brand stand out.
With the rapid growth of voice-first platforms and audio content, your brand needs more than visuals to stay relevant. A powerful sonic logo or audio brand logo is no longer optional—it’s essential.
Sound Outperforms Other Branding Assets
When it comes to creating a memorable brand, sound is in a league of its own. A study by IPSOS revealed that sonic identity outperforms all other branding assets, including visuals like logos and packaging, in capturing attention and driving brand recall.
Why Sonic Identity Matters:
Brand Recall Superiority
Sonic assets scored the highest in terms of immediate recognition and long-term recall compared to other branding elements.
Enhanced Attention
Sonic branding doesn’t just grab attention—it sustains it. In an increasingly cluttered media landscape.
Emotional Resonance
Unlike visuals, which are processed cognitively, sound directly connects with the emotional centers of the brain, forging deeper and more meaningful connections with consumers.
Sonic Identity-Beyond a 3 Sec Logo
Sonic branding isn’t limited to a quick jingle—it’s a complete, strategic sound system that represents your brand’s essence across every touchpoint. From your sonic logo to immersive soundscapes, we build a full sonic identity that resonates.
Sonic DNA
The foundation of your brand’s sound identity.
Sonic Logos
Quick, recognizable sound signatures.
Soundscapes
Immersive music for retail, events, and more.
Playlist
Curated tracks reflecting your brand's values and audience.
Audio Assets
Create audio assets like Brand Anthem, Caller Tunes.
Music for Ads
Produce brand aligned music for social media and ads.
Crafting a Sonic Identity That Resonates
At Soundscapes, we don’t just create sound—we shape a sonic identity that’s deeply aligned with your brand’s values, voice, and vision. Our research-led approach ensures every audio brand logo or sonic logo, we create is both strategic and impactful.
- Brand Discovery: Understanding your brand’s personality, values, and audience.
- Sonic DNA Development: Creating a unique blueprint for your sound.
- Consumer Validation: Testing and refining assets based on audience feedback.
- Asset Creation: Delivering sonic logos, playlists, and soundscapes tailored to your brand.
Every step ensures your sonic identity aligns with your brand strategy.
Brands That Found Their Voice
Creation is Just the Beginning—Let’s Make Your Brand Heard
We understand that creating a sonic logo, soundscapes (remove s = soundscape), or playlists (remove s= playlist) is only the first step. The true potential of your brand’s sonic identity lies in how it’s amplified—how it reaches your audience and integrates seamlessly into their lives.
Soundscapes help amplify your sonic identity through creation of derivative works, promotion through multi channel and by developing innovative ideas for consistent engagement.
We don’t just help your brand sound great—we make sure your brand is heard, felt, and remembered.
Contact Us
Let’s Bring Your Sonic Identity to Life
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