Video is for sure the medium of the future. In last few years , making video song has become easier .Earlier production of a music video used to be an expensive exercise , however, with every mobile camera having a HD camera, shooting of latest video song is now more a function of how creative one can think of . Thus, there are more videos of songs available, and hence, people are also more of "watching music" than "listening to music".

Platforms like Youtube, Vimeo , and Songdew are helping musicians to take their music to wider audience. All these platforms provide various filters like Latest Video Songs, Old Video Song etc for easily finding the songs of their choice. The language related filters facilitate finding the music of certain language say Hindi Video Song, or Punjabi Music Video etc.

The Bollywood related music videos are still full of glamour and glitz, whereas the music related videos tend to show musicians as musicians. Hence, there is an organic feel about the video content being produced while releasing new songs. Music lovers like such formats as this helps them to relate musician as musician and not as a hero of a film. Some of the popular HD Video Song released in 2018 on Songdew include Fakir by Fiddlecraft, Pahadan By Deepak Rathore Project, Only You by Zephyrtone. Seeing the popularity of these music videos, Songdew has also launched a 24x7 TV channel - Songdew TV. This channel showcases best of non bollywood music. It is growing on popularity and helping musicians to connect with wider audience.

Singers like Neha kakkar, arijit singh , Shaan and bands like Indian Ocean, Euphoria have become household name and the availability of their music videos online has contributed in making them popular.This trend of people watching more and more of video content is expected to continue.