A unique brand deserves a
unique sound at all customer touchpoints
Curate music exclusively for your
brand personality with Songdew
- check_circle_outlineNo Library Music
- check_circle_outlineCustomized Music aligned with your Brand Identity
- check_circle_outlineCurated Playlists with music by India's finest artists
- check_circle_outlineEnhanced customer experience
How it works?
Brand Mood Music
Songdew Play is a unique offering that involves devising the right kind of sound for each brand by creating playlist of carefully selected music, aligned with your brand's personality. Thus, influencing customers’ mood, buying behaviour and brand perception in a positive way.
We believe each brand is different and its uniqueness needs to be appreciated. We strongly believe that music is a competitive tool for brands and each brand needs to have a distinct sonic identity much like a visual identity. Customers are tired and bored of listening to the same old library music playing at every hotel lobby and retail outlet.
According to a Heartbeats International
research on the impact of music in public spaces
(shops, malls, supermarkets, restaurants, hotels, transportation services, sports stadiums, gyms and workplaces)
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It is important to understand a brand to create the right proposition for it and we get that. Thus, the first thing we do is understand and document the brand proposition in terms of Brand Positioning, Brand Values and Brand Personality through your briefs and extensive research - primary and secondary
Keeping in mind the identified Brand Proposition, the Soundscape for the Brand is conceptualised and various sound elements to be included in the tracks are identified. Completion of this phase involves discussion with the brand team as well feedback from the target customers.
A 20-25 days long campaign is created on Songdew, inviting musicians/bands/artists to submit music in line with the brief.
Tracks which are best suited for the soundscape of the brand are shortlisted, curated into a playlist, mastered and presented to the brand.
How we did it for Fabindia
How we did it for FabCafe
What do you get?
Selecting music for a brand is much more than just curating songs. The right music at customer touch-points can help in improving brand perception and customer experience.