With more than 25K+ artists and bands, Songdew is India's largest music network. We do a lot of exciting campaigns with brands- Digital innovation, content marketing, music licensing and live events are some of the things we do. If your target audience is youth and your brand resonates with music, do connect with us and we’ll create something super exciting for you!
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Coca cola launched the PI PA campaign for Sprite, Fanta and Limca. To create a buzz about the campaign, Coca Cola and Songdew joined hands and created a quirky campaign anthem. Renowned lyricist Shelee penned down the anthem lyrics and an opportunity was uploaded on Songdew.com. Thousands of artists from submitted their versions of the anthem and the best one was selected by the brand for video production and online promotion.
Bose being a pioneer in audio equipment is associated with Songdew through Songdew Fresh, an exciting launch campaign with 100% Fresh Artists, 200% Awesome Music. The select music gets distributed on the leading stores like iTunes, Amazon etc. and promoted extensively on Songdew app, TV, website & other media; enabling many independent artists take their music to the masses.
Jabong tied up with Songdew to do something super cool- convert Valentines’ Day love messages into love songs. People shared their love messages on Facebook and the best messages were converted into songs and jingles by artists and bands from Songdew. These songs were posted back for the user who posted the message and their partners making their Valentine’s Day musical.
Seagram’s 100 Pipers carried their #playforcause initiative ahead and brought “The Dire Straits Experience” in India for the first time. As the digital partner to the campaign, Songdew invited artists to cover some of the popular songs of Dire Straits and win exclusive rewards. Through this campaign, the brand supports villagers in Rajasthan get sustainable drinking water, certainly a fine play for a cause through music.
Songdew in association with Casio, one of the biggest players in the musical equipment domain presented an exciting new opportunity for 3 Songdew Artists of creating their own instrumental cover version of the track Dil hai chota sa composed by the most legendary composer of our time - A.R Rahman. The best improvised versions of the song won G-Shock Watches worth Rs.5000 from Casio through music..
On World Music Day, Songdew collaborated with 100 Pipers to bring music to underprivileged kids & empower them with their initiative - #Thankyouforthemusic. Songdew invited musicians to pay tribute to people who have helped shape their music by uploading a 1 minute video. For each upload, 100 Pipers contributed money to Music Basti- an organization that changed lives of underprivileged kids through music.
Fabindia is one of India's most iconic brands & its collection is a fine blend of Indian ethnic and contemporary style. To enhance the shopping experience of 1million+ visitors/month and connect them to the values of the brand, Songdew curated authentic music to be played in Fabindia stores globally. Till now Songdew has curated more than 6 hours of fusion music for Fabindia stores. through music.
RENAULT associated with Songdew & launched the campaign “Free the music” to launch 4 independent artists / bands. Free the music is the biggest online launch pad for rising & promising artists and bands in India to show case their talent and put their music career on a fast through promotion across media and live performance opportunities across various cities.
Songdew worked with Godrej to create a series of 300+ jingles made out of junk tweets from the umbrella campaign “zindagi muskuraye”. Tweets were made by Godrej fans, on new problems, new solutions every day. Songdew artists converted the funny tweets into short songs/ jingles which were posted back to the customers and were also aired on Radio.
The Tata Nano Twist launched the Nano Twist Music Premier in association with Songdew. This initiative is aimed at celebrating awesomeness in music by premiering albums of some of the most awesome artists/bands in India. Through this campaign, music of 10 renowned musicians was launched globally and promoted aggressively in an innovative manner by Songdew.
Aircel, one of India’s leading data led telecom player and Songdew launched a path breaking campaign, “Aircel Free- The Music”. The initiative entails the launch of debut music albums of six selected artists and bands from across India who were selected from a pool of thousands of artists and bands across India. The music of these artists has been promoted through an extensive 360 degrees campaign.