Weave your sound with Fabindia!
Fabindia, one of the most elegant fashion store along with Songdew, has taken up a unique initiative to collaborate with Indie Musicians. Adding a youthful touch to its personality, the brand calls out for musicians to create fusion music which goes with the brand’s spirit. If your composition gets selected, your music will be taken to Fabindia stores across India. Well, this is not all! You’ll also be rewarded with a cash prize of up-to 1 Lac!
This kind of initiative signifies the acceptance of leading brands in India to use digital media for tapping talent. In India, there always has been large number of talented musicians/ bands /producers spread over fragmented geographical localities. However, industry had no way to reach out to them and such talented pool had no platform to show case their work. Accordingly, the search for talent had remained restricted to a few larger cities like Mumbai and Delhi.
However, the accelerated growth and penetration of digital media is providing the new opportunities to discover such talent. Songdew in a short span of time has emerged as a large network of music providing both emerging and professional musicians a platform to showcase their work. Commenting on the collaboration, Sunil Khanna, founder of Songdew said that “We are delighted to partner this unique initiative where in musicians based in any corner of the country could use the digital platform of Songdew to create music as per the requirement of FabIndia and participate in this opportunity. The biggest advantage to participating musicians is that not only would they get license fee for their creation but their music would be played for lakhs of people visiting FabIndia stores” he added.
This fashion-fusion opportunity is open for all the Indian artists who can participate in the same by logging on to www.songdew.com/fabindiacontest.
The opportunity once gone, might not come again! So gear up and weave your sound with Fabindia.