Flair for writing for the internet targeting keywords.
Managing the social media marketing strategy – focusing on LinkedIn, Twitter, Facebook, Google+, YouTube.
Posting several Facebook/ Twitter/YouTube/Google+/LinkedIn posts and finding new ways to leverage these social media channels for professional and business purposes.
Creates, manages business presence on Blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must
Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies.
Ability to work in a team and individually.
Effective writing style that is fresh, consistent and customer friendly.
Knack for editing and proof reading with good research skills.
DESIRED SKILLS AND EXPERIENCE:
Strong written and verbal communications skills
Proven track record of running a successful blog or content site and active on social media
Prior experience in content marketing would be a plus
Proactive and ability to think out of box
Good analytical and logical ability is a must
Should be well versed with MS Office (Word, Excel, Power Point)